When you should consider a website redesign
Nowadays, most people research companies online before buying from them. And the first place they generally look is your website. So it becomes extremely important to have a site which not only looks good, but is also easy to use and is mobile friendly. And if it doesn’t tick all the boxes, your potential clients might end up with your competitors. So if you’re not sure whether you should consider a website redesign, we’ve compiled a list of 6 reasons that will help you.
Your website looks outdated
If your website was built more than 2 years ago, chances are it might be outdated. Since technology evolves rapidly, new trends and techniques emerge at an incredible rate. And we need to keep up to stay relevant, otherwise our clients will go elsewhere.
So take a good look at your site and those of your competitors. Put yourself in your clients’ shoes and ask yourself which company you’d prefer to buy from. Remember, first impressions last, and we need to make an excellent first impression if we want that business. So if your first impression wasn’t a great one, it’s time for a redesign.
It is not mobile friendly
We use our phones for everything, especially to research something online. So use your phone quickly to visit your website. How does it look? Do you have to pinch and zoom to read the text? Are you able to navigate with ease? How does it make you feel? Now imagine you are a client doing the exact same thing.
We don’t realise how important it is to have a mobile friendly website. And to drive the point home, Google has introduced mobile-first indexing. This means that mobile versions of a site will be indexed before the desktop version. So it has become extremely important to have a mobile friendly website. And if yours isn’t mobile friendly, you need to consider changing it.
You’re considering a brand update
Companies evolve over time. Their core values change, the market changes, their brand changes, and their marketing strategies change. And it may be that you’re going through the same thing and have decided to rebrand. This is the ideal time to redesign your site as well. It gives you the opportunity to reflect your updated brand across your site, and a redesign is always exciting.
Your website is built on outdated technology
If your website is still using old technology such as flash, it is definitely time to redesign it. Flash is not mobile friendly, it is slow to load, and it has a negative impact on user experience.
You have low conversions / engagement
If your website isn’t engaging and conversions are low, it isn’t doing its job. You need to consider why this might be, and find out what can be done to improve it. It might be that there are no clear calls to action. Or it might be that your message is unclear. Whatever the reason, your website might be in need of a redesign.
Bad User Experience
User experience is at the forefront of modern technology, and our websites need to reflect this. If a person has a hard time navigating your website, or finding the things they’re looking for, it leaves a bad impression. And this reflects poorly on your brand. So if the user experience isn’t a good one, it’s definitely time to redesign your site.
You might want to consider refreshing your site once a year or every second year at most. We need to keep up with new technology and emerging trends if we want to stay relevant. So if you’ve decided to have your website redesigned, speak to us and we’ll take care of it for you.
- 7 Ways to Make Visitors Love Your Website
- Benefits of a Website for Your Small Business
- What is SEO and How it works?
- Graphic Design: What is it and how can I improve my designs?
- Forbes: 6 Reasons to redesign your website