What are the benefits of a website for small business?
You might think you don’t need a website for your small business. In fact, why would you want a website if you can market your business on social media? I mean, it’s free right. Or maybe you feel that it costs too much, or just don’t know what the benefits of a website are. The thing is, social media isn’t enough. If you want to be taken seriously as a small business, you need a website as well.
Besides, a professional website doesn’t have to cost a lot. And there are many options available for those on a tight budget. However, if you decide to do it yourself or hire someone to do it for you, make sure the designer knows what they’re doing. In fact, I’ve written a brief article about the qualities of a good design to help you with this.
The benefits of a website
A professional website builds credibility in the same way a business card and email address does. In fact, more people will trust you when they see a professional website. And when they trust you, they’re going to buy from you.
Showcase your company
Another benefit is that it allows you to showcase your business. And since you have a lot of space available – for a fraction of the cost of advertising – you can talk about everything your business has to offer. You don’t have to limit your content the way you do for an advert.
The internet is global and your target market has gone from local, to national, and perhaps international overnight. As a result you can reach an audience you never had access to before. So take advantage and get your name out there!
Your website is online 24/7 and as a result, your business is open day and night. In fact, your website is your 24/7 sales-person. In addition to taking messages while you sleep, your website will sell for you while you’re on holiday. Furthermore, you don’t have to pay this extra sales-person a salary. Free sales! Who wouldn’t want that?
Websites are much cheaper than print adverts. They’re there forever and aren’t thrown away. Plus you can have your website maintained for you, or you can do it yourself and save a ton of money. Something you can’t do with print ads.
Easy to update
Updates are quick and easy with a website. Unlike printed material, you can update your content any time you want. Errors can be fixed without the need to reprint everything. Not only can you update your website with ease, but you can also communicate with your clients much quicker as well.
Attract new customers
The secret to attract new customers? Have a professional website and a solid marketing plan. Because printed materials might go to the wrong people or get thrown away, they could be a waste of money, especially for a start-up or small business. With a website, your potential customers are actively looking for what you have to offer. And if what you have to offer appeals to them, they’re going to buy from you.
You’re cutting out a large portion of the market if you don’t have a website. Plus websites are not as expensive as you think and you can’t rely on social media alone. Besides, the benefits of a website really do speak for themselves! So speak to us if you need a website or have an existing one you want redone.